INSiGHTS Stakeholder Empowering Workshop
INSiGHTS Regional Stakeholder Empowering workshop related to the pilot implementation as well as strategy implementation, in general, was held on 27 September 2018 in Borut on a rural farm.
The workshop covered the following subjects:
- Finding the best cooperation model between three touristic boards and other stakeholders in the area- improving destination management
- Collaboration on product development – follow up on pilot actions
- Joint branding possibilities and benefits
- Joint marketing and promotion strategy
The workshop was a chance to stress the unique approach of the project in linking the development of regional tourism sectors with sustainable mobility management, heritage protection and overall improvement of life quality through the promotion of green & healthy lifestyle by various means related to active, slow and green tourism. At the same time, the importance of every group of stakeholders in ensuring the durability of the results was also emphasized.
The main result was finding the common ground regarding tourism development. All participants agreed that slow, green and healthy is the right direction, which will preserve the traditional way of life as well as natural and cultural heritage as the most valuable resources of the area. Representatives of touristic boards and local governance, encouraged by the fruitful cooperation on the project, especially developing and implementing pilot actions, expressed their willingness for future joint activities that will be defined in the following period.
More information and concrete conclusions from the workshop are available in the Report.