13.5. 2019.

Development Strategy, Interactive and Printed Maps and New Signalization as the Main Results of the INSiGHTS Project

Development Strategy, Interactive and Printed Maps and New Signalization as the Main Results of the INSiGHTS Project

Given the fact that the end of the project implementation is approaching, LAG “Central Istria” held a final press conference to present the results of the INSiGHTS project – Integrated Slow, Green and Healthy Tourism Strategies:

  • LAG “Central Istria” with the Department of Tourism of the Istrian Region as associated partner on the project together with the Tourist Boards of Central Istria, Motovun and Žminj joined together for the development of the Development Strategy 2018-2025, which will be the basis of further targeted and coordinated tourist development based on sustainability principles.
  • As a novelty in this area, an interactive tourist map was also developed and is available at www.authentic-istria.com . The interactive map gathers numerous facilities near bike & trail routes in the area – such as restaurants, taverns, wineries, cultural sights, accommodation, etc. so that all visitors can plan their stay according to their own interests. The map can be updated with new content which can be done through a simple form available on the site. As a supplement to the interactive map, and as part of the preparation for the upcoming tourist season, printed maps with additional content are also already available at the tourist boards offices.
  • In order to make it easier to find the content on the field, the routes are also marked with new information boards and signposts. So, in the area of ​​each tourist board, there is one informative table showing all the trails and additional contents on them (cultural, natural, eno-gastronomic) while there is also signalization on the trails to show where a a certain tourist content can be found. QR codes have also been included in order to make it easier for the visitors to gather additional information.

It is important to emphasize that the interactive and printed maps as well as the marks on the field were all made in cooperation with external experts from the Istrian Development Tourist Agency (IRTA) – Bike & Outdoor department in order to match and complement the existing and well-established bike & trail system so that users can easily access all the information they need.